Background

Turkcell Group is Turkeys biggest operator with approximately 68.1 million mobile subscribers in nine countries.


My role

R/GA: Senior Visual Designer iOS and Android app design.


Approach

Working in a team UX/VD in two week sprints, we created the ’Voice’ concept, branding and app from the ground up. The project spanned over 4 months during which my responsibilities included wire framing, designing, prototyping and iterating, presenting, reviewing and delivering to a client and dev team in Turkey on a weekly basis.

The app was designed firstly for Android using the ‘drawer’ navigation style with animations being worked up in AE, keynote and Proto.io for presentation to client and as supporting documentation to the dev team. The whole UX was reconsidered for iOS giving preference to the tab bar navigation resulting in 2 different navigation and UI experiences tailored specifically to the OS they ran on.