Hi, I’m Ed Santana
Lead product designer working in London.

Get in touch with me here or scroll to learn more about me and view some recent case studies.


Nice to meet you

Working in digital design for the last 12 years i have developed a passion for creating products that give real value to the people that use them, the businesses that make them happen and being part of every stage of the product design process.

My skills span User Experience Design and User Interface Design, Product Strategy, Leadership and Mentoring.

Day to day that can be facilitating workshops, carrying out user research, synthesising research into insights and ideas, interaction design, prototyping, user testing, pixel perfect user interface design for development.

I strive to be continuously learning and I’m currently doing a masterclass to hone my skills in running design sprints.


How I got started in digital product design

Starting out in digital advertising my strengths have always been in creativity strategy and technology. Early on i realised the scope of whats possible in creating things with real value not just campaign buzz. I’ve always been interested in the bigger picture, the reason, the ‘why’ behind decisions. User experience and user interface design gave me more opportunity to apply my creative problem solving and strategic thinking in understanding the user, understanding the business and solving problems whilst continually developing and optimising my working methods and approach.


What I’ve been working on

I’ve worked at innovation-driven startups, creative agencies and global corporations, adapting to all types of team structures, typically on projects that benefit from an agile approach, applying various methodologies and processes from Design thinking, Lean UX, User Centred Design and Design Sprints depending on what works for the project, team or business.

Over the last few years i’ve been working in small agile multidisciplinary teams working to create the future experience for customers in FinTech and telecommunications, either leading teams in research through to delivery or forming part of a small creative powerhouse to validate ideas for future visions.


Case studies


RBS Mobile Banking

From discovery to delivery, redefining the IA, UX and key journeys of the Natwest mobile banking app.


Turkcell voice

Reimagining the dealer for Turkey’s leading telecommunications network


Future banking

Looking at the future state of mobile banking for NatWest, from discovery to delivery.

Past work

Turkcell Voice - reimagining the dialer

Turkcell Voice - reimagining the dialer

NatWest branch locator

NatWest branch locator

NatWest business finance finder

NatWest business finance finder

Nanjing tourism

Nanjing tourism

Azerbaijan tourism

Azerbaijan tourism

Kia Soul launch

Kia Soul launch

I've also worked on products for brands including:



Mc Donalds


South Africa Tourism



American Express



OVO Energy


Abu Dhabi Tourism




Kia Motors


Quatar Foundation

Get in touch

Email me at edwardsantana@me.com or call me on 07854398392

Name *