From inception to completion of the project I was Art Director, including project scoping, strategy, branding, build, team management and client liaising.
Via an advertorial section within CNN, Siemens were keen to promote and increase awareness of their role in urban sustainability to key business decision makers and their existing network of customers.
Working closely with Siemens and their various departments we learned which internal initiatives embodied this role and how their core values could drive the infrastructure, design and branding of the site.
We identified 3 key pillars for the site and used Siemens’ new research centre, 'The Crystal', as a key focal point for the Launch. The Crystal is a sustainable cities initiative, dedicated to improving our knowledge of urban sustainability and located in the Royal Victoria Docks in London.
'City Works' provided an online showcase of Siemens’ role in urban sustainability where users can hear stories about the problems cities face, discover 'The Crystal’, and learn more about Siemens’ role as an international leader in sustainable city development.