As well as art direction I got hands on with the design, encouraging a close relationship with the developers to make the user experience as rich as possible.
To celebrate 175 years of railways in Russia, we were tasked with creation of a website showcasing ground-breaking moments in the company’s history,
We took a playful approach to design and functionality in order to create a highly engaging and interesting final product. Designs were fully aligned with content to enhance key messaging, while remaining sensitive to the brand identity and client requirements. Easily digestible key facts were combined with playful illustrations to help communicate in a light-hearted and accessible way, further reflecting the celebratory nature of the campaign.