Leading Art Director for all pitch assets including concept development and project scoping
Porsche had a busy year ahead in racing, with the launch of a brand new car and official Le Mans team.
The brief was to bring these events to an audience in an engaging and informative way, placing Porsche’s heritage at the fore and confirming their status as one of the most iconic sports car brands in the world.
Our Pitch: The heritage and familiarity of the Porsche brand in Le Mans would form our platform to launch the new car and build interest around the 2014 race. We aimed to show how every cutting edge development on the track filters through to Porsche consumer products.
The digital portion would develop over 3 phases, giving focused insights into Le Mans from a Porsche viewpoint.
Coming Home - Reflected Porsche’s heritage in ‘Le Mans 24 Hours’, highlighted 24 key moments in race history, and showcased the cars that secured 15 race wins to put Porsche far above the competition at the top of the winners list.
Return to Zero - For phase 2 the site would evolve to feature the New Car, Team Profile and Technological information, with a walk through of the key components that make up a winning car.
The Race - Leading up to and during Le Mans 24 Hour 2014, the ad feature would develop to focus on race preparation, racing strategy and the race itself.