From concept to completion, I worked alongside a designer developing concepts for the logo. From this, I designed the website, promotional materials, caps, aprons and stall graphics taking them through to print and build.
The Noodle Burger Company needed an identity. With all the variants of burger companies out there I wanted to keep things direct and simple that stood them appart.
The name Noodleburger put the noodles upfront, they were, after all the differentiator. This required a logo equally as direct which would give noodles the centre stage.
We explored different ways of representing the ‘noodle’ without loosing the ‘burger’, many looked like hotdogs, bacon or just plain burgers. After pages of perfecting the hand drawn noodle we arrived at our solution. The illustration gave a bold visual representation to the word mark which itself could function alone where necessary and still convey the message clearly.
I rolled out the branding designing the stall graphics, website, promotional flyers, hats, aprons, all social networks, priming content for the launch.
Noodleburger sold more units than any stall in the Brick Lane market in its first outing with positive feedback received in person and through all the social social channels that were pushed before during and after the launch.