Sapient Nitro: Digital Art Director on pitch for Kia Soul UK launch.
The project covered all touch points on the customer journey, from first thought through to after purchase care. I was allocated the social and mobile portions of the project to develop from the ground up; concepts, scamps through to final design.
Working with UX and a social strategist we devised the connective tissue that lead to an iPhone app and social road trip configurator. Plugging into Facebook profiles the app would tailor trip ideas and enable the user to collaboratively plan their trip, from music selection, packing space to lunch stops with social integration supporting the conversation all the way.
The pitch was lead by the CD with support from the PM, we were briefed then broke out into small teams, checking back as a whole until something stuck. Ideas started repeating themselves from different teams which gave us a good indication of what was working and what was not. Overall a highly productive way of working.