Art Direction, including concept development and leading of the pitch phase.
Hyundai were looking to bring their support of Euro 2012 to a wide audience of football fans whilst promoting the new Hyundai i30.
We planned to deliver a fully immersive and competitive way for the user to get involved with the excitement surrounding the games, and devised a full screen interactive video with a sophisticated screenplay to take them on a journey through Poland and Ukraine. Throughout the journey the user is invited to interact with the screenplay via gameplay. We injected key elements of ramification into the experience: actions, points, challenges, rewards, scores and leader boards all ultimately giving the participants a chance to win a trip to watch the finals.
The concept was well received and won us further work with Hyundai.